Labbrand is a leading China-originated brand consultancy.
For us, branding is not a mysterious terminology. We demystify branding to build brand value.

朗标是一家根植中国的领先品牌咨询公司。
对我们来说,品牌建设并不神秘莫测。我们为您解构品牌,提升品牌价值。

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Have You Met Cortana’s Little Sister XiaoBing, the Jolly Chat Robot by Microsoft?

Microsoft “revived” its beloved chat robot XiaoBing in China. The robot girl named XiaoBing immediately attracted numerous followers expecting her tongue-in-cheek responses in a boring day.

branding, research, strategy, naming, digital, design

Winter is Coming for Marks & Spencer?

Common Pitfalls that Brand Falls into in China

Digital in China: Samsung China, LM Bang, WeChat

Samsung China: Guard and Build Your Dreams
LMBang, Social Network for Mothers, Gets $20 Million
WeChat Launches Advertising Platform

digital strategy, branding

Labbrand, branding, LinkedIn
LABReport 2014 The Culture Issue
Labbrand, branding, Sina Weibo
Labbrand, branding, Facebook