Labbrand is a leading China-originated brand consultancy.
For us, branding is not a mysterious terminology. We demystify branding to build brand value.



Winter is Coming for Marks & Spencer? Common Pitfalls that Brand Falls into in China

Marks & Spencer is a brand that embodies imported product quality and European heritage. However, why isn't it successful in China?

branding, research, strategy, naming, digital, design

Top 10 Takeaways from Semiofest 2014

By Hamsini Shivakumar, Chair of Semiofest 2014

2014 World Cup: From Sponsorship to Engagement

The FIFA World Cup is always the occasion for top brands. Who created the top World Cup themed digital campaigns this year and how can brands best leverage this event to build long term equity?

digital strategy, branding

Labbrand, branding, LinkedIn
Labbrand, branding, Sina Weibo
Labbrand, branding, Facebook