Labbrand is the leading China-based brand consultancy that provides market and consumer research, brand strategy, and creative services to develop and manage successful brands.
Dog vs. Cat? 360buy’s New Visual Identity, Brand Mascot and Expansion Plan
In April 2013, Chinese e-commerce giant 360Buy announced that its domain name would officially change to JD.com with a new logo and a new brand mascot “Joy”, the metal dog.
PPR Renames to Kering for Transformed Brand Identity
PPR announced it would adopt a new name Kering, a new logo and tagline.
Chinese Brand Names that Make You Happy
A powerful brand name can do many things. Emotions are triggered by a number of elements we are sometimes not aware of. Such associations are often called on in brand development and marketing. Can brand names make people happy?