Labbrand is a leading China-originated brand consultancy.
For us, branding is not mysterious terminology. We demystify branding to build brand value.



#IceBucketChallenge: When Charity Goes Viral, How Should Brands Handle It?

#ALSIceBucketChallenge went viral in recent weeks. However, there are doubts that some brands diverted to promote their brand messages. So how should brands respond to the Ice Bucket Challenge?

branding, research, strategy, naming, digital, design

Have You Met Cortana's Sister Xiaobing?

Microsoft launched a jolly chat robot in China called Xiaobing.

Digital in China: DS, Momo, Yves Saint Laurent

DS Crowdsourcing for Automobiles
Momo Flirting App
Yves Saint Laurent’s “Kissing Habit Survey”

digital strategy, branding

Labbrand, branding, LinkedIn
LABReport 2014 The Culture Issue
Labbrand, branding, Sina Weibo
Labbrand, branding, Facebook