Labbrand is a leading China-originated brand consultancy.
For us, branding is not mysterious terminology. We demystify branding to build brand value.



Have You Met Cortana’s Little Sister XiaoBing, the Jolly Chat Robot by Microsoft?

Microsoft “revived” its beloved chat robot XiaoBing in China. The robot girl named XiaoBing immediately attracted numerous followers expecting her tongue-in-cheek responses in a boring day.

branding, research, strategy, naming, digital, design

Winter is Coming for Marks & Spencer?

Common Pitfalls that Brand Falls into in China

Micro Videos: How It Works and Why It Matters to You

As the saying goes, “every good comes in small packages”. The history of social media seems to confirm this saying. We’ve gone from long-form blogs to 140 character tweets, 3-minute Youtube videos and finally 6 seconds micro videos.

digital strategy, branding

Labbrand, branding, LinkedIn
LABReport 2014 The Culture Issue
Labbrand, branding, Sina Weibo
Labbrand, branding, Facebook