Hilton’s ambitions in the APAC region are nothing short of bold. With their sights set, they understand growth is more than just opening new doors – it demands powerful brand presence and memorable guest experiences, so creating lasting brands with deep relevance would be key. By working closely with LABBRAND, Hilton has embraced the power of strategy to craft brands and experiences that go beyond rooms and amenities, positioning their properties as a name synonymous with unforgettable destinations. Together, we have shaped multiple brands in a way that speaks to modern travelers, where every property becomes more than just a place to stay.
Hilton Maldives Amingiri Resort & Spa
Brand & Experience Strategy
‘A Vibrant Welcome Home’ – A refined, spirited, and comfortable experience for all guests to feel genuinely at home during their trip at one of the world’s most iconic tourist destinations.
Launch Campaign Strategy
‘Spark Your Inner Curiosity’ – Speaking to the hearts and minds of travelers who are innately keen and curious in exploring the wonders of Phu Quoc, this charismatic and spellbinding island in Vietnam, and La Festa, an iconic property sitting right at the heart of its southern tip.
Hilton Saigon
‘A Dynamic Urban Centerpiece’ – Where urban vibrancy distinctively harmonizes with serenity, comfort and elegance from within. A prime destination that embraces a strong spirit for local and is curated for the discerning guests in mind.
Canopy Osaka Umeda
Brand & Experience Strategy
‘Redefine Your Vibrancy, In Style’ – A new-age Lifestyle Hospitality experience that curates new dimensions of excitement, creativity, and vitality, transforming guests’ stay into a vibrant journey that embodies the unique spirit of Osaka, exceeding conventions and expectations.
Tempo by Hilton
Brand Crystallization & CN Brand Naming
‘Designed For The Rhythm Of Life’ – A thoughtful composition of moments in a guest stay that ebb and flow according to their desires, attuned to their unique moods and styles, and aligned to their individual Tempo.
With these remarkable properties in place, it just means that our journey with Hilton has only just begun. Our guiding vision is reshaping the very essence of Hospitality, transforming hotels from simple accommodations into spaces of meaningful connection, cultural exchange and memorable experiences. By reimagining what a stay can mean by innovating and elevating the brand and guest experience of unique Hilton properties, we are proud to set new standards and craft the future of Hospitality together to make a lasting impact on how people travel and engage with the world.
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