Labbrand Vice GM Denise Sabet was invited to speak at the iMedia Agency Summit in Sanya, China on November 19th 2014. Addressing an audience of leading marketing and branding professionals, Ms. Sabet shared valuable insights on how brands can use semiotics, a powerful methodology for understanding culture and codes, to power digital campaign innovation.

Explore the realm of Digital Campaign Innovation through the exclusive iMedia Agency Summit. A gathering of senior-level agency executives, solution providers, publishers, platforms, and influencers, this invitation-only event provides a strategic vision on the evolving landscape of integrated media. Immerse yourself in the forefront of digital campaign innovation as industry leaders and peers converge to shape the future of media strategies.

Ms. Sabet’s presentation was well received by the event delegates due to its unique topic and engaging content. In particular, Ms. Sabet outlined three key opportunities for using semiotics for digital campaign innovations:  as a way to uncover opportunity areas, to use campaigns for brand positioning by borrowing codes or innovating new ones, and to use  campaigns to capture trends for category leadership.

Gain unique insights into the future of digital marketing at iMedia, where agencies, vendors, and brand stakeholders delve into key industry questions. From the future of social to the dynamics of brand communication, the event fosters discussions on collaboration across disciplines and countries. Denise Sabet, Vice GM at Labbrand, emphasizes the importance of innovative approaches like semiotics in fueling both creativity and strategy. Join the conversation at iMedia and be part of shaping the future of Digital Campaign Innovation.

About Labbrand

Labbrand is a leading China-originated brand consultancy, working collaboratively with consumers & corporations to build and strengthen brands through culturally relevant actions. To achieve success and brand innovations, Labbrand seamlessly coordinate research, strategic decisions, and creative implementation.

For more information, please contact media@labbrand.com