Shanghai, November 9, 2016 — Immerse yourself in the realm of brand building in China as Amanda Liu, VP and Creative Director of Labbrand, shares valuable insights at the Zifeng Business School of Greenland Group in Nanjing. On October 29, 2016, Ms. Liu delves into trends and best practices of branding, offering actionable guidelines on internal brand engagement programs. Explore the intersection of global branding expertise and localized resonance, shaping the landscape of brand building in the dynamic Chinese market.

As one of China’s leading real estate group, Greenland Group has an extensive range of projects across major cities in China and abroad. It especially takes the lead in the developments of skyscrapers, urban complexes, business compounds that center around major train stations as well as Industrial parks. Greenland Group has established the “Entrepreneurs’ Club”, a network and platform for elites from all disciplines to establish communication, partnership and exchange. Founded in 2016, Greenland’s Zifeng Business School aims at providing diverse and latest knowledge for its entrepreneur members.

As the guest lecturer of the third edition, Amanda Liu, VP & Creative Director of Labbrand, gave a presentation themed “How to Build a Strong Brand from the Inside out”, sharing extensive experiences and insights, as well as actionable toolkit. Ms. Liu first presented the evolutional process and future trends of branding in the Chinese market; she then provided in-depth analysis of the best branding actions in China. Featuring Labbrand’s award-winning case studies, Ms. Liu gave a comprehensive introduction of how companies can communicate and implement the brand strategy to its internal audience, in order to build a strong brand from the inside out.

Participants at lecture were active entrepreneurs of all industries from the Province of Jiangsu. Labbrand’s extensive experiences, insightful presentation and constructive case studies were highly recognized by the participants and Greenland Group. After the lecture, the Labbrand team took picture with the participants and was invited to the banquet.

About Labbrand

Labbrand is the leading China-originated global brand consultancy with a rapidly expanding global footprint that includes regional operations in APAC (Shanghai, Singapore), Europe (Paris), and North America (New York). Through brand innovations, we create, grow, and disrupt to be strong and resilient in dynamic markets. We are multi-cultural in approach and cross-disciplinary in research, strategy, naming, design, and digital. Together this gives us the foresight and ability to build brand equity.

Brand Building in China – About Greenland

Established in 1992, Greenland Group is a mega state-controlled enterprise group headquartered in Shanghai. With core business in real estate development, Greenland Group is the industry leader in terms of the scale, type and quality of its real estate products in China. It especially excels at developing skyscrapers, urban complexes, business compounds that center around major train stations as well as Industrial parks. 4 of 17 skyscrapers developed by Greenland Group rank amongst the world’s top 10 highest buildings. In 2015, Greenland Group is the 47th in China’s top 500 enterprises and No.258 in the Fortune Global 500.