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New York

Welcome to Labbrand New York, where creativity and innovation meet to create outstanding brand identities. Our agency is in the heart of the city, right at the World Trade Center, which now has become a symbol of hope and unity.

At Labbrand New York, we specialize in creating new brand concepts, brand naming, and conducting cutting-edge research to help our clients stay ahead of the competition. We understand the importance of a strong brand identity, and we use our expertise to develop unique and compelling brand strategies that resonate with your target audience.

  • newyork@labbrand.com

  • +1347 759 6018

  • 4 World Trade Center 150 Greenwich Street, 29th Floor New York, New York 10007

  • CONTACT US

YING MU

General Manager, US

With her passion in branding and marketing, Ying helps brands to cut through the noise and communicate with a defined purpose. Her experience in branding, marketing, digital, and public relations combined helps clients to transform its brand vision into an integrated communication strategy.

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Brand Name Creation for Lemon8 by ByteDance

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Featured

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Decoding the Naming and Packaging Strategies of 7 Notable Celebrity Beauty Brands

Are we in the celebrity brand era? Star power is one thing, but we must remember that your brand is your power. So how can star power be channeled into brand power? Let’s take a de…​

Decoding the Naming and Packaging Strategies of 7 Notable Celebrity Beauty Brands

4 Brand Strategies in Times of M&A Renaming

We have seen some of the biggest mergers and acquisitions in the last decade. Just look at some of the headlines in the business section – “Coca-Cola is buying Costa Coffee for $5 …​

4 Brand Strategies in Times of M&A Renaming

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