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Branding, when viewed through the emotional landscape, reveals a spectrum of emotions that brands leverage to connect wi…
The "Malaysia Truly Asia" campaign has been a cornerstone of Malaysia's tourism branding since its inception in 1999. Th…
The COVID-19 pandemic brought the world to a standstill, and for Chinese travelers, it meant a significant pause in thei…
Going global means more than just export Far from being an abstraction, branding is a set of tools and methods meant to …
In business, good research often takes a backseat to a rushed pursuit of actionable insights. However, effective researc…
In 2024, more than 5 million people participated in the Dry January in France. This month of sobriety, which gains popul…
Are you ready to take your brand to the next level? Look no further than Labbrand Spotlight! Our news collection is your…
As the metaverse gains international attention, virtual influencers, often seen as gateways to this virtual realm, are t…
A new virtual future. An evolution of the internet – the metaverse is a continuum of immersive, realistic digital experi…
The growing new-age consumers As one of the fastest growing and most distinctive consumer segments globally, Gen Zs…
Navigating Uncertainty: Crafting a Post-Crisis Brand Strategy amid the Ongoing COVID-19 Pandemic As the global effort to…
Being criticized for lacking diversity over decades, the beauty industry finally started to embrace inclusivity thanks t…
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