Explore profound market understandings and unveil the keys to business success through our adept analysis and industry research.
Are we in the celebrity brand era? Star power is one thing, but we must remember that your brand is your power. So how c…
When consumers step into a supermarket, they face sensory overload: dozens of displays with multiple brands. Which noodl…
Since opening its doors in 1978, China has transformed into one of the world’s largest and most advanced economies. Most…
INTRO No matter your brand’s situation, local market packaging to consumers in China is challenging. In our recent piece…
Global Branding Agencies and B2C brands worldwide recently gathered at a singular event. The backdrop: Nobu Eden Roc, Mi…
In the earlier part of the year, notable smartwatch brands like Samsung, Motorola, LG, and Asus unveiled their cutting-e…
Over the past few decades, the perception of banks has evolved from simple institutions for saving and loaning money to …
Are brand websites dead? This would seem like an odd question to ask at a time when we interact more and more with brand…
In May 2012, the Society of Publication Designers (SPD) revealed its annual winner of the "Magazine of the Year" award, …
Explore a compelling revelation on danwei.org today: an eye-opening report reveals that a significant 40% of Chinese TV …
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