Explore profound market understandings and unveil the keys to business success through our adept analysis and industry research.
Branding, when viewed through the emotional landscape, reveals a spectrum of emotions that brands leverage to connect wi…
The "Malaysia Truly Asia" campaign has been a cornerstone of Malaysia's tourism branding since its inception in 1999. Th…
The COVID-19 pandemic brought the world to a standstill, and for Chinese travelers, it meant a significant pause in thei…
In business, good research often takes a backseat to a rushed pursuit of actionable insights. However, effective researc…
A new virtual future. An evolution of the internet – the metaverse is a continuum of immersive, realistic digital experi…
The growing new-age consumers As one of the fastest growing and most distinctive consumer segments globally, Gen Zs…
In its early stages, Bilibili, one of the dominant ACG (Animation, Comics, Gaming) platforms, was a utopia for Japanese …
Amidst the COVID-19 pandemic, the game industry's prominence on social media has surged. Positioned among gaming giants …
Diversity – a word that enraptures the world with equal parts trepidation and hope. Brand diversity has permea…
In October, U.S. coffee chain Peet’s Coffee opened up its pop-up café in the middle of Jing’An district, Shanghai, bring…
Global Names of Chinese Brands As Chinese brands capture the growing Chinese market, they are increasingly pursuing glob…
In recent times, the mention of "sustainability" has surpassed even popular cultural references like Marvel and Avengers…
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