Explore profound market understandings and unveil the keys to business success through our adept analysis and industry research.
In 2024, more than 5 million people participated in the Dry January in France. This month of sobriety, which gains popul…
Are we in the celebrity brand era? Star power is one thing, but we must remember that your brand is your power. So how c…
Get ready to dive into the world of Branding, Naming, and Innovation with LabbrandSpotlight! Our news collection is dedi…
Recently, ChatGPT has gone viral on social media. Generating papers, programming, creating copy, writing poetry, making …
The post-epidemic era has reshuffled the consumer goods market significantly. Changing market structures and the flouris…
The Rise of Plant-based DairyFrom almond, soy, macadamia to coconut, plant-based dairy is one of the most developed plan…
As a branding professional, nothing is more exciting than witnessing an entire industry reborn, especially when that pro…
While health and wellness is not a new trend, it is one that has been accelerated by the pandemic. Consumers are increas…
William Gibson, the author of Neuromancer who is known as the father of Cyberpunk, once said: " The future is …
As the metaverse gains international attention, virtual influencers, often seen as gateways to this virtual realm, are t…
Gen-Z (people born between 1996~2010), is found to have more diversified needs, higher consumption potential and stronge…
IntroductionAt Labbrand, we consider a good brand name needs to meet 3 basic criteria: easy to communicate, attractive t…
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