Explore profound market understandings and unveil the keys to business success through our adept analysis and industry research.
We have seen some of the biggest mergers and acquisitions in the last decade. Just look at some of the headlines in the …
Exploring Sound NamingIn 1929, a German psychologist named Wolfgang Köhler conducted a cross-country experiment. The tas…
In 2020, despite its challenges, international financial firms found a silver lining in the opening up of China's multi-…
At Labbrand, we view brand naming as a combination of art and science. If name creation is the art, the process of apply…
Global Names of Chinese Brands As Chinese brands capture the growing Chinese market, they are increasingly pursuing glob…
In today's world, consumers actively seek authentic and meaningful brand experiences. To meet these expectations, brands…
Have you ever heard of honey badger? Widely distributed in African savanna, honey badgers are known as one of the most f…
As the world changes continuously, so are naming trends and cultural landscapes. Airbnb, Uber, Netflix, Amazon, Google, …
Crafting Distinctive Brand Names Have you entered a room, called out “Jason” and had more than one person turned towards…
With consumers more attuned to subtle differences during brand purchase and discovery, engaging with their senses has be…
Explore the unique brand positioning in the airport industry with the introduction of Jewel Changi. Since its April open…
A decade ago, the idea of a shared office space was almost unheard of. Now, due to the shifts in workforce demographics,…
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