Explore profound market understandings and unveil the keys to business success through our adept analysis and industry research.
Are we in the celebrity brand era? Star power is one thing, but we must remember that your brand is your power. So how c…
Unveiling the Essence of 'Kawaii': Beyond Cutness in the World of Hair Cosmetic Brand Explore the multifaceted meaning o…
Founded in 2016, Perfect Diary (完美日记) is one of the most popular beauty brands amongst millennials and Gen Z consumers i…
Being criticized for lacking diversity over decades, the beauty industry finally started to embrace inclusivity thanks t…
Witness the flourishing landscape of Indonesia's cosmetic industry, experiencing a remarkable growth rate of 9%, surpass…
Uncovering the Art of Product Nicknames When it comes to celebrity culture, the Internet is the best at choosing nicknam…
Beauty is not only skin-deep. We live in the day and age where the meaning of ‘beauty’ is increasingly personalized to e…
Unveiling Korean Brand Naming Trends: How Culture Shapes Brand Names From Samsung, Korea’s homegrown tech giant that riv…
The branding of cosmetics brands often gets overlooked. On one hand, cosmetics is one of the categories that put the hea…
As Singles' Day, once a lighthearted celebration, transforms into the world's largest shopping festival, the significanc…
In foreign countries, navigating through product choices can be confusing due to cultural nuances influencing brand comm…
The age old allure of Japanese culture is attributed in part to the mysterious co-existence of complexity and simplicity…
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