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In the wake of the global epidemic, all five major international auto shows have faced cancellations this year. However,…
In 2021, the name of the legendary British sports car manufacturer returned to Formula 1 after a 61-year hiatus. Aston M…
The 2019 Shanghai International Auto Show, which concluded on April 25th, attracted more than a thousand exhibitors and …
Following the conclusion of the Frankfurt Auto Show in September and the Guangzhou Auto Show in November, the fierce com…
Exploring Naming Trends in the Automotive Industry: Insights from the 2017 Shanghai Auto Show Featuring the theme of “Co…
In the midst of sweeping uncertainty, both in newsfeeds and everyday life, individuals find themselves influenced by ant…
THE MILLENNIAL IDENTITY In the realm of brand strategies, the word “Millennials” is supposed to describe the generation …
New-energy vehicle (NEV) is no not a new term for Chinese consumers. The Tesla fever has been burning for a few years. T…
In China's fiercely competitive auto market, boasting 102 existing brands, the landscape is evolving with the introducti…
BMW, the renowned German luxury car manufacturer, is set to broaden its electric vehicle (EV) portfolio under the "Proje…
As we mentioned before, the new General Motors consists of four core brands with excellent auto brand positioning, inclu…
This month Chery, a Chinese car manufacturer, launched a luxury vehicle brand called “Riich”. Chery said the Riich G6 wo…
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