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Traditional bookstores are dying. Case in point: Page One. Once the largest bookstore chain in Hong Kong, the Singapore-…
Considering that 70% of the global population don’t produce the enzyme lactase to properly break down lactose - the suga…
Trends come and go, but there is one that is here to stay. Experience the transformative influence of "hype" streetwear,…
Embracing the trend of mindful consumerism, brands are actively participating in the green movement and promoting #plast…
The images of visionary brand leaders gracing the covers of Fast Company and Forbes have begun to reveal a darker side t…
#TheStruggleIsReal Evolving Brand Positioning: Instagram's Relevance to Millennials In today's saturated market, brands …
Witness the evolution of traditional word-of-mouth into the dynamic realm of influencer marketing. In today's digital la…
In the contemporary landscape, leveraging social media is imperative for brand marketers. Beyond the traditional return …
The Rise of the Plant-Based Category Embrace the accelerating health and wellness trend with a focus on brands' plant-ba…
More than Just Smiles in the “Land of Smiles” “Close your eyes, breath in slowly through your nose and then out through …
When you open a fashion magazine, you will see a sea of beauty products. With full-page images, the product names almost…
This is the 1st part of our 'How Platform Brands in South-East Asia (SEA) Define Their Brand Positioning' article, which…
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