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Gen-Z (people born between 1996~2010), is found to have more diversified needs, higher consumption potential and stronge…
IntroductionAt Labbrand, we consider a good brand name needs to meet 3 basic criteria: easy to communicate, attractive t…
In recent years, Chinese brands have stepped abroad with an increasingly confident attitude. In the meantime, Chinese br…
In 2020, "plant-based" is observed to be one of the top food trends that are shaping transformative dietary changes glob…
As we enter the new decade, everyone is trying to foresee the upcoming trends and become the top player in China’s huge …
We have seen some of the biggest mergers and acquisitions in the last decade. Just look at some of the headlines in the …
Exploring Sound NamingIn 1929, a German psychologist named Wolfgang Köhler conducted a cross-country experiment. The tas…
Crafting a memorable brand name is becoming progressively challenging in a landscape where many words, including the mos…
In the wake of the global epidemic, all five major international auto shows have faced cancellations this year. However,…
In 2021, the name of the legendary British sports car manufacturer returned to Formula 1 after a 61-year hiatus. Aston M…
In March 2021, half of a golden mask was discovered from the ruins of Sanxingdui in the Chinese province Sichuan, which …
Pet care start-ups are not a new thing. As people spend more money on pet-related products, the pet market has been grow…
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