Explore profound market understandings and unveil the keys to business success through our adept analysis and industry research.
Branding, when viewed through the emotional landscape, reveals a spectrum of emotions that brands leverage to connect wi…
The "Malaysia Truly Asia" campaign has been a cornerstone of Malaysia's tourism branding since its inception in 1999. Th…
The COVID-19 pandemic brought the world to a standstill, and for Chinese travelers, it meant a significant pause in thei…
Brand success depends on sustained quality execution. A large majority of brand building investment is made towards bra…
Brand success requires experience excellence. In the traditional view, brand delivery was focused on communication…
Going global means more than just export Far from being an abstraction, branding is a set of tools and methods meant to …
In 2024, more than 5 million people participated in the Dry January in France. This month of sobriety, which gains popul…
Are we in the celebrity brand era? Star power is one thing, but we must remember that your brand is your power. So how c…
A new virtual future. An evolution of the internet – the metaverse is a continuum of immersive, realistic digital experi…
The growing new-age consumers As one of the fastest growing and most distinctive consumer segments globally, Gen Zs…
Decrypting the contours of a hyperactive consumption, embodied in a promise of escape and shaped by new brand values. En…
Exploring Sound NamingIn 1929, a German psychologist named Wolfgang Köhler conducted a cross-country experiment. The tas…
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