Explore profound market understandings and unveil the keys to business success through our adept analysis and industry research.
Branding, when viewed through the emotional landscape, reveals a spectrum of emotions that brands leverage to connect wi…
The "Malaysia Truly Asia" campaign has been a cornerstone of Malaysia's tourism branding since its inception in 1999. Th…
The COVID-19 pandemic brought the world to a standstill, and for Chinese travelers, it meant a significant pause in thei…
Going global means more than just export Far from being an abstraction, branding is a set of tools and methods meant to …
In 2024, more than 5 million people participated in the Dry January in France. This month of sobriety, which gains popul…
When rebranding in 2019, AccorHotels became Accor and created a new brand for its loyalty program: ALL, “Accor Live Limi…
Decrypting the contours of a hyperactive consumption, embodied in a promise of escape and shaped by new brand values. En…
In 2021, the name of the legendary British sports car manufacturer returned to Formula 1 after a 61-year hiatus. Aston M…
In March 2021, half of a golden mask was discovered from the ruins of Sanxingdui in the Chinese province Sichuan, which …
Pet care start-ups are not a new thing. As people spend more money on pet-related products, the pet market has been grow…
During 2020’s ‘Double 11’, China’s biggest online shopping festival held each year on November 11th, the sales of Saturn…
Gymshark, the British sports apparel brand, recently hit a $1.3 billion valuation after securing investment from General…
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