Get ready to dive into the world of Branding, Naming, and Innovation with LabbrandSpotlight! Our news collection is dedicated to bringing you the most exciting and informative updates about naming, especially in the FMCG and beauty industry.

Branding starts with naming. As naming experts, we know that a brand’s name is its first impression and can make or break its success. That’s why we’re here to inspire and inform you about the latest trends, insights, and news in the world of naming for FMCG brands. We believe in the power of a well-crafted and memorable name, and we’re passionate about helping brands thrive and stand out.

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NO.1

Nestlé is testing paper packaging for KitKat bars in a bid to improve sustainability. The packaging is made from recyclable paper and can be recycled with regular paper waste. The trial is part of Nestle’s commitment to make 100% of its packaging recyclable or reusable by 2025. If successful, the packaging could be extended to other Nestle products.

(Source: Nestlé Trials Recyclable Packaging With Paper-wrapped KitKat Bars by CGT – Consumer Goods Technology)

NO.2

Mars, the consumer goods company, has successfully leveraged AI-powered image recognition technology to improve their branding efforts and drive conversions. By implementing this technology, Mars has been able to quickly and accurately identify and analyze consumer behavior, and make informed decisions about product placement and marketing strategies.

(Source: Mars’ Speed of Scale: How AI-Fueled Image Recognition Is Increasing Conversions by CGT – Consumer Goods Technology)

NO.3

According to a recent article by The Times of India, by using regional languages in branding and marketing, FMCG companies can tap into the vast non-English speaking population of India and establish stronger brand connections. By understanding the language preferences of consumers, companies can create more effective marketing strategies and build stronger relationships with their target audience.

(Source: Why the FMCG industry must embrace regional languages by The Times Of India)

NO.4

Kraft Heinz (The Kraft Heinz Company) has recently launched a new plant-based mayonnaise under the brand name NotCo. The move is part of Kraft Heinz’s strategy to diversify its product offerings and cater to the growing demand for plant-based alternatives. The use of a new brand name helps Kraft Heinz establish a unique identity for its plant-based products and differentiate them from its traditional mayonnaise products.

(Source: Kraft Heinz and NotCo launch plant-based NotMayo by Food Dive: News for the food industry)

NO.5

Consumers are less likely to support brands with unconventional spellings, according to a recent study. The research found that companies with unusual spellings in their names, such as Lyft instead of Lift, may have a disadvantage in attracting customers. The study suggests that while unique brand names can be helpful for standing out in a crowded market, companies should be cautious about using unconventional spellings that may turn off potential customers.

(Source: ‘Lyft’ vs. ‘Lift’: Consumers are less likely to support brands with unconventional spellings, study shows by Notre Dame News)

NO.6

Rhode, a fashion brand founded by Purna Khatau and Phoebe Vickers, is suing Hailey Bieber for trademark infringement. The lawsuit claims that Bieber’s beauty brand, Rhode, has caused confusion among consumers and is causing harm to the fashion label. The suit is seeking an injunction to stop Bieber’s use of the Rhode name, as well as damages.

(Source: Hailey Bieber Rhode Brand Sued for trademark infringement by Vogue Business）

NO.7

Jo Malone’s (Jo Malone London) new fragrance brand, Jo Loves, is targeting Gen Z consumers by prioritizing sustainability, personalization, and social media engagement. This strategy aligns with the values and preferences of Gen Z, who prioritize authenticity and social responsibility when making purchasing decisions. By focusing on these values and engaging with consumers on social media platforms, Jo Loves is positioning itself as a relevant and desirable brand for Gen Z consumers.

(Source: Jo Malone on Scaling Her Second Brand This Time For Gen Z by Vogue Business)