Branding, when viewed through the emotional landscape, reveals a spectrum of emotions that brands leverage to connect wi…
The "Malaysia Truly Asia" campaign has been a cornerstone of Malaysia's tourism branding since its inception in 1999. Th…
The COVID-19 pandemic brought the world to a standstill, and for Chinese travelers, it meant a significant pause in thei…
Brand success depends on sustained quality execution. A large majority of brand building investment is made towards bra…
Brand success requires experience excellence. In the traditional view, brand delivery was focused on communication…
Going global means more than just export Far from being an abstraction, branding is a set of tools and methods meant to …
In business, good research often takes a backseat to a rushed pursuit of actionable insights. However, effective researc…
1. The Buzz The renaming to X has made headlines in 2023. Most of the media have stated that there was just a name…
In 2024, more than 5 million people participated in the Dry January in France. This month of sobriety, which gains popul…
Are we in the celebrity brand era? Star power is one thing, but we must remember that your brand is your power. So how c…
As the Lunar New Year festivities draw to an end, it is an opportune moment to reflect on the significance of this annua…
The 6th China International Import Expo (CIIE) is set to take place from November 5th to 10th, 2023 at the National Exhi…
A Labbrand Group Company © 2005-2024 Labbrand All rights reserved
沪ICP备17001253号-3To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.
