Our Innovation Process is Augmented with the Power of Brand Strategy and Design
Labbrand is a global brand innovation agency; we strategically guide our client partners in their innovation journey from insights gathering to strategic implications and creative implementation. Stemming from our unique in-house research capabilities, we identify customer-centric insights and transform them into business growth opportunities and brand strategies.
What sets Labbrand apart is our brand-led approach to innovation: we support our client’s growth strategies with a human-centric approach turning ideas into an innovative product or service brand that resonates with target customers and end consumers.
As a global agency headquartered in Shanghai, we are uniquely positioned in the most dynamic place for innovation and speed into market.
Researchers, semioticians, business analysts, brand strategists, naming and language experts, designers, visualizers, and marketers work seamlessly together.
In-house research and recruitment capabilities to involve consumers throughout the innovation journey, from understanding unmet needs to testing ideas and co-creation workshops.
An active member of the European Society for Opinion and Marketing Research, committed to high professional standards in market and consumer research.
Globally recognized for project achievements, including Red Dot and iF Design Awards.
We help our clients identify new growth opportunities, unmet needs and develop their innovation roadmap
With our cross-functional capabilities, we enable our clients to seize market opportunities and adapt to the specificity of local environment, evolving user behaviors and changing environments.
We have unique tools set to enable our clients to unveil the deepest consumer insights on their sensory relation with products, and provide strategic frameworks to make brand and communication decisions.
We utilize our 4-Facets Branding Model to organize brainstorms and crystallize our insights-based consumer findings into innovative ideas and address their implications on their brand and offerings.
We are specialized in uncovering strategic frameworks from consumer and user-based sensorial innovation research in order to connect R&D departments with business and marketing functions.
All our consultants are trained in the most innovative methodologies of design thinking, agile, six sigma, as well as using digital tools for collaboration e.g. Figma, Miro, Slack, Trello, connected white boards etc.
Over time, most leading brands are able to build strong brand ESTEEM and INFLUENCE. However, it's DI…
A global consumer goods brand was facing a challenge: Chinese companies were “innovating” much faster than their multina…
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