ABOUT LABBRAND

LABBRAND, a Labbrand Group company, is a leading global brand consultancy founded in China in 2005.

As your guiding partner for brand innovations, LABBRAND channels the power of your brand towards accelerated growth. With expertise in Naming, Branding and Innovations, LABBRAND drives your brand forward amidst shifting business environments.

Through seamless coordination of Insights, Strategy, Naming and Design, LABBRAND creates brand identity and brand innovations that strengthen brand equity.

DESCRIPTION OF THE POSITION

Being the proactive and persuasive Brand Verbal Strategy Intern based in our Shanghai headquarters, you will work with us together to develop and transform leading and innovative workflow and methodologies into operational brand naming solutions. You will assist Creative Director and team members to grow trust-based client relationships, share your ideas to develop client-ready solutions, support cross-department collaborations and assist director to lead a skillful and multicultural team to deliver excellence.

You will become a brand expert in tune with the latest state of the art in the branding field. You will also be exposed to multiple research projects of both traditional and innovative methodologies. You will be able to extend your insights development skills and thinking into different territories of branding world.

MAIN RESPONSIBILITIES

PROJECT EXCELLENCE │We see beauty in each project: we aim to make every human and enterprise uniquely brilliant and beautiful, how about you?

• Operate projects under supervision, including brand verbal identity creation, screening and testing, with a great sense of accountability and in respect with time constraints.
• Participate in report writing.
• Write case studies and newsletters.
• Assist to orchestrate project operation details, such as scheduling interviews and meetings, taking meeting notes and writing meeting report, communicate internal and external resources to guarantee a smooth project operation.
• Coordinate with other departments for cross-department projects (strategy and research)

Requirements

• Undergraduate students, major in Language, Marketing, Economics, Sociology. Or related field is a plus
• Quality acumen with an attention to details
• Research and creative thinking and solution driven
• Understanding and passion for branding as well as for the Chinese market and culture
• Excellent English and Chinese writing skills with good communication skills
• Capability to think in an abstract and logical way, with excellent analytical skills
• Enthusiastic and eager to work in a highly collaborative way within a multi-cultural and multi-disciplinary team environment

MASTER OUR HUMAN POWER TO SHAPE THE FUTURE

We are passionate about exploration

We explore new territories with a passion for the branding industry—from the power of words & ideas to digital & culture transformation, from B2C to B2B, from Shanghai headquarters to APAC and worldwide. We are multi-cultural and diverse, we are in tune with the latest trends in the branding field, and always growing.

We work at the forefront of branding

We are our clients’ guiding partner. We work with Fortune 500 brands and industry leaders around the world, including Porsche, Coca-Cola, Marvel, Medtronic, XCMG by providing constantly evolved service, improved brand methods and unique brand technology. We are surrounded by dynamic, open-minded, passionate, curious and brave people.

We are enthusiastic about life

Our office is creative and spacious, located in heart of a deeply rooted cultural landmark of the city, we continuously get inspiration from our surroundings as well as each other, we take the opportunity to enrich our lives and nurture our culture, we are always exposed to new things and celebrate our development with pleasure and pride.

We excel in team performance

We believe in the power of teamwork. Through teamwork, our Human Power comes to life, impacts our clients, and shapes the future.  We believe that progress in team performance is an ongoing pursuit. Our team leaders are caring and accessible. With their experience and management skills, our leaders keep us learning about how to better perform as a team.