Recently, the leading French feminine care brand Intima has released the Chinese brand name “茵缇玛” [yīn tí mǎ] created by the Labbrand naming team, marking it as a milestone in the brand’s deep cultivation of the Chinese local market.

Intima, founded in 1990, is dedicated to maintaining women’s intimate hygiene and health through high-quality products and scientific ingredients. With its superior product quality and precise market positioning, Intima has gained widespread market recognition and consumer trust. To enhance global awareness, particularly for expanding further into the Asian market, Intima needs to strengthen its brand visibility and influence in the Chinese market. Considering the uniqueness and importance of the Chinese market, adopting a brand name that fits the Chinese linguistic context is essential to better communicate with Chinese consumers and establish brand recognition, thereby achieving a more thorough localization for Intima. 

Challenges

Facing increasingly fierce competition in the Chinese consumer goods market, Intima, the famous French brand, seeks a Chinese brand naming solution that can reflect its core values while resonating effectively in a market with distinct tone and cultural backgrounds from its origin. Currently, the market is saturated with similar feminine personal care brands, with many having similar Chinese naming, which makes it difficult for Intima to stand out among competitors. Intima initially tried many Chinese brand names, all of which were discarded due to existing similar trademarks and lack of distinctiveness. 

Chinese Brand Naming Solutions

To support Intima with Chinese brand naming, Labbrand conducted detailed linguistic and cultural analyses based on the brand’s core values and product characteristics and engaged in extensive creative work to develop naming solutions. Labbrand’s naming expert identified nearly a hundred alternative Chinese characters through phonetic disassembly and then conducted a semantic analysis of individual characters from a linguistic perspective. By considering various aspects such as the inherent meaning of the characters, we extended meanings, and visual and auditory communication effects, ensuring that the new Chinese brand name not only fits with Intima’s international image but also highlights its uniqueness and market recognition. 

During several rounds of creativity brainstorming and screening, Labbrand proposed the name “茵缇玛.” [yīn tí mǎ]. This name not only closely resembles the pronunciation of the original English name “Intima,” but also evokes associations of “natural, fresh, and gentle” in consumers’ minds, perfectly aligning with the characteristics of feminine care products that the brand aims to convey. In addition, the character “茵” [yīn] in Chinese carries connotations of nature and softness, reinforcing the brand’s image of natural beauty and the gentleness of women that the brand wants to communicate.

Results

Adopting “茵缇玛” [yīn tí mǎ] as the Chinese brand name, Intima’s recognition in the Chinese market has been increased. This new name helps Intima establish a closer connection with local consumers. It reflects the brand’s deep understanding of the niche market and accurately conveys its core values and product features. This Chinese brand naming strategy has laid a solid foundation for Intima’s localization into the Chinese market and supports its long-term brand development.

About Intima

Intima茵缇玛 is a professional feminine intimate care brand originating from France, belonging to the British company Reckitt & Benckiser (abbreviated as RB). For over 30 years, Intima has proven its brand credibility and become a leading brand in female care, enjoying popularity in countries and regions such as France, Germany, and Belgium. It entered the Chinese market for sales in 2019 and has been highly favored by Chinese consumers as well. 

Labbrand’s Naming Expertise

At Labbrand, we specialize in naming with particular expertise in Alphabetic Brand Naming, Chinese Naming and Advanced Verbal Solutions. We understand the importance of creating a name that is not only aligned with your brand positioning but also resonates with your target audience and can be trademarked. With creativity and professionalism, Labbrand has successfully provided professional linguistic strategies for about a thousand projects for global brands, helping to shape enduring brand influence and winning international awards with a steady flow of exceptional naming solutions.