ABOUT LABBRAND GROUP
We implement branding methods for global companies, organizations and institutions to create brand identities and innovations, digital experiences and cultural transformation.
We create value in operation efficiency through commitment to the vision for the entire organization across Marketing, Sales, Innovation, HR and R&D.
RESPONSIBILITIES
As the Brand Strategy Intern based in our Shanghai headquarters, you will learn how to develop and maintain a successful brand by rooting the management of the brand in facts, data, information and understandings. You will assist the strategy projects and are encouraged contributing your own innovative ideas. With the appropriate nurture and reward system, you will be more confident about your career.
MAIN RESPONSIBILITIES
- Assist to complete strategy projects, such as brand positioning, brand architecture, and relevant qualitative and quantitative research etc.
- Perform and implement given analysis independently, ensuring the accuracy of data.
- Conduct desktop research and summarize key findings into a brief report including industry overview, consumer trends review, competitor/benchmark audits, etc.
- Work with team to understand client needs and assist the preparation of reports. Coordinate with other departments for cross-department projects.
- Coordinate with other departments for cross-department projects.
REQUESTED COMPETENCIES
- Bachelor degree or above, major in Marketing Management, Brand Strategy, Brand Building or related field is a plus
- Available to work 3-4 days per week for at least 3 months
- Quality acumen with an attention to details, systematic thinking and capacity for abstraction
- Strong sense of accountability and responsibility with integrity and trust
- Cross cultural Sensitivity with proficiency in English as well as Mandarin
- Detail and Result orientation
LIFE AT LABBRAND GROUP
MASTER OUR HUMAN POWER TO SHAPE THE FUTURE
We are passionate about exploration
We explore new territories with a passion for the branding industry—from the power of words & ideas to digital & culture transformation, from B2C to B2B, from Shanghai headquarters to APAC and worldwide. We are multi-cultural and diverse, we are in tune with the latest trends in the branding field, and always growing.
We work at the forefront of branding
We are our clients’ guiding partner. We work with Fortune 500 brands and industry leaders around the world , including Porsche, Coca-Cola, Marvel, Medtronic, XCMG by providing constantly evolved service, improved brand methods and unique brand technology. We are surrounded by dynamic, open-minded, passionate, curious and brave people
We are enthusiastic about life
Our office is creative and spacious, located in heart of a deeply rooted cultural landmark of the city, we continously get inpiration from our surroundings as well as each other, we take the opportunity to enrich our lives and nurture our culture, we are always exposed to new things and celebrate our development with pleasure and pride.
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We excel in team performance
We believe in the power of teamwork. Through teamwork, our Human Power comes to life, impacts our clients, and shapes the future. We believe that progress in team performance is an ongoing pursuit. Our team leaders are caring and accessible. With their experience and management skills, our leaders keep us learning about how to better perform as a team.
