How is Portfolio Design Strategy different from Packaging Design?
A Packaging Design encapsulates the design of a particular SKU that contributes towards a holistic Portfolio Design Strategy through an expression that is unique towards that particular product and its unique selling points.
How can it help with your enterprise transformation and why is it important to your company?
A good Portfolio Design Strategy provides united clarity and diversity to the enterprise towards its transformation goals:
- It allows new innovative products to gain credibility by being part of an established brand.
- It accelerates innovation and consumer centricity with the focus on the value and relevancy the brand provides.
In an ever-evolving world, a Portfolio Design Strategy enables a more dynamic and robust brand presence, enabling greater diversity and opportunity for brands to grow beyond their intended products. Therefore, your company must embrace Portfolio Design Strategy as a living compass to navigate the changing market environment.
