SHANGHAI, July 9, 2015 – Labbrand partnered with KRDS to host a LABSquare breakfast seminar themed Turbocharging WeChat:A guide to creating Wechat mini sites that people actually want to use on July 9th 2015 at Kokuyo Showroom in Shanghai, China. The two speakers, Kevin Gentle from Labbrand and Elise Chen from KRDS,shared about best design practices, how to best use WeChat’s APIs, and how brands can use their mini sites to add depth to their WeChat presence and drive customer action. Kevin and Elise underlined the point that brands should know exactly what they want to achieve with a WeChat mini site before investing in one.

Other key points of the presentation included:

• A good WeChat mini site design requires the use ofMobile specific features and a navigation experience specific to mobile
• Making full use of the APIs
• Promoting your mini site & reach

LABSquare is a new type of event organized by Labbrand. It is an open space for thought leaders to exchange ideas and network. It is social, spontaneous and informative. In LABSquare, leaders push the boundary and draw the future of innovative brand thinking.

About Labbrand

Labbrand is a leading China-originated brand consultancy, working collaboratively with consumers & corporations to build and strengthen brands through culturally relevant actions. To achieve success and brand innovations, Labbrand seamlessly coordinate research, strategic decisions, and creative implementation.