14 DEC. 2017

Labbrand Wins 7 Awards at Transform Awards Asia Pacific 2017

HONG KONG, 14 DECEMBER, 2017 -- Labbrand celebrated remarkable wins last week in Hong Kong at this year's Transform Awards Asia Pacific. Its excellent work in branding was honored with 7 awards across strategy, design and naming categories.

Since the Transform Awards were first launched in the APAC region in 2014, Labbrand has consistently received top recognition. Having won 4 and 5 awards in 2014 and 2015 respectively, Labbrand 'swept the floor' with 10 award wins in 2016, including the biggest honor of the night – the Grand Prix – for its work with Thomas Cook. This year, Labbrand's robust methodologies and comprehensive offerings once again garnered 7 awards, reinforcing its leadership in the branding field. 

The awards include:

GOLD award for its work with Alibaba (Fliggy), in the Best Visual Identity in the Travel, Leisure and Tourism Sector category;

GOLD award for its work with Délifrance, in the Best Naming Strategy category;

SILVER award for its work with Lifestyles Jissbon, in the Best Internal Communications during a Brand Development Project category;

SILVER award for its work with QINYUAN, in the Best Brand Development Project to Reflect Changed Mission/Values/Positioning category;

SILVER award for its work with SPD Silicon Valley Bank, in the Best Localization of an International Brand category;

BRONZE award for its work with ADEN, in the Best Brand Development Project to Reflect Changed Mission/Values/Positioning category;

BRONZE award for its work with kidsland, in the Best Visual Identity in the Retail Sector category.

"We are honored to be recognized again this year within our industry in the APAC region. Our sincerest gratitude goes out to our clients with whom we continuously work to bring out the positive power of branding," stated Vladimir Djurovic, CEO of Labbrand, “It is exciting that we are witnessing a new composition of branding in which localized branding efforts are impacting brands on a global level – rather than coexisting."

From left to right: Jacquelien Brussee (Labbrand), Stephane Journoux (Délifrance), Vladimir Djurovic (Labbrand), Annette Goodwine (SVB), Benjamin Biette (Deutsche Bank), Catherine Tsui (Labbrand), Erdenebileg Sodov (ADEN), Charlotte Zhang (Labbrand)

Moreover, because of the company's outstanding expertise, Labbrand was invited to judge at the 2017 Asia Pacific award. Yukino Yamamoto, Managing Director Asia at Labbrand Singapore, was confirmed as a member at the judging panel. (Labbrand was made sure not to judge the categories that it entered.)

Established eight years ago in Europe, the Transform Awards has evolved into a global celebration of the indispensable talent that exists within the branding sphere. As the only global award to cover rebranding and brand development, Transform consistently set a stronger benchmark for work in brand development while reflecting the growing significance of brand in strategic corporate communications. With shortlisted companies from China, Australia, New Zealand, Singapore, this award has proved there is much to be celebrated in the region.

Labbrand is proud to be the guiding partner of Chinese and international clients in their journeys towards business advancements and brand evolution. Headquartered in Shanghai, China, Labbrand operates globally with 5 offices in Shanghai, Singapore, New York, Vancouver and Paris, to help brands succeed at the international marketplace.

About Labbrand

Labbrand is the leading China-originated global brand consultancy with a rapidly expanding global footprint that includes regional operations in APAC (Shanghai, Singapore), Europe (Paris), and North America (New York, Vancouver). We lead branding journeys and facilitate implementations to light up companies and products with the power of your brand. Through brand innovations, we steer brands towards unrivalled brand space. On our journeys we Create, Grow and Disrupt to build resilient brands in dynamic markets. Our cross-disciplinary approach in research, strategy, naming, design and digital gives us the foresight and ability to guide brands beyond the status quo.

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