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08 DEC. 2016

Labbrand Expands in Asia Pacific with New Office in Singapore

SINGAPORE, 7 DECEMBER 2016 – A bold wave of green has swept onto the little red island of Singapore. Just two months after the launch of its New York office in October, Labbrand has established its presence in Singapore office to further strengthen the consulting group’s foothold in the Asia Pacific region.

Founded in 2005, Labbrand, the leading China-originated global brand consultancy, was one of the first to offer brand innovation to global clients in the Asia Pacific region. Over the span of the last decade, Labbrand has grown its offerings to provide in-house research, strategy, naming, design, and digital services to numerous international brands. Labbrand’s multi-cultural and cross-disciplinary approach has built brand equity for a wide range of clients across diverse categories including Airbnb, Volkswagen, Marriot, LinkedIn, Unilever, Mondelēz and many more.

Says Vladimir Djurovic, Founder & CEO of Labbrand, “The opening of Labbrand Singapore is a very important step for our group. Singapore plays an important role - both regionally and globally - and we expect to start an exciting journey of brand innovation and exploration with our clients to uncover new ways to inspire, grow and disrupt their brands. We want to fully unleash the positive impact that branding can bring to companies and all their stakeholders.”

“Asia is a large market comprised of diverse cultures and consumer behaviors - all at different stages of economic development,” says Yukino Yamamoto, Managing Director of Labbrand Singapore, “Our international clients often face challenges to breakthrough in these diverse markets. With our Singapore office, we will enable our clients to strengthen their foothold in Asia with more timely and in-depth insights into local cultural nuances which, in turn, will inform strategy that ensures smarter, more confident branding decisions.”

Celebrating the launch of Labbrand’s Singapore office, Labbrand hosted a celebrative party on December 6th at the Tippling Club in Tanjong Pagar, a charming and historic central business district in the island nation. The party was attended by good friends and longtime clients of Labbrand, including Mondelez, Four Seasons, Samsung, FRHI Hotels & Resorts and more, along with Labbrand’s CEO and Founder Vladimir Djurovic, Managing Director of Labbrand Singapore Yukino Yamamoto, and Kevin Gentle, Director of MADJOR – Labbrand’s digital transformation agency specializing in digital innovation.

From left to right: Gordon Walker, Ruby Nguyen, Bao Do, Jenny Tran, Yukino Yamamoto

From left to right: Patricia Quek, Melyssa Koh

About Labbrand

Labbrand is the leading China-originated global brand consultancy with a rapidly expanding global footprint that includes regional operations in APAC (Shanghai, Singapore), Europe (Paris), and North America (New York). Through brand innovations, we create, grow, and disrupt to be strong and resilient in dynamic markets. We are multi-cultural in approach and cross-disciplinary in research, strategy, naming, design, and digital. Together this gives us the foresight and ability to build brand equity.

For more information, please contact:

Labbrand Singapore
Yukino Yamamoto, Managing Director
T: +65 90892952
E: yukino.yamamoto@labbrand.com

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