It is our great pleasure to announce the release of our June LABReport, our quarterly publication dedicated to branding in China and beyond. In each issue we bring together thought leaders from around the company to share perspectives on a topic brand builders cannot afford to ignore. Our analysis combines five lenses in line with our specialties: research, strategy, naming, design, and digital.

As we reach the halfway point of 2017, we see a common theme in some of the world’s most innovative brands: the ability to serve as a platform that connects, combines, and engages users. In China, we see an intersection of platform thinking and new technologies creating a surge forward in how we define and categorize platform brands.

From understanding from a macro perspective platform thinking, to appreciating the new technologies that have the ability to reinforce the brand promise, to applying these insights within a specific industry such as Fintech, this LABReport dives into the subtle and substantial trends among platform brands that are changing the landscape as we know it.

What does it take to be a successful platform brand? Read on to find out.

- The LABReport Team

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